a blurry image of a blue and purple background

a great product starts with addressing the right problem

I’m Ashish, and I turn engineering insight into products people trust.

About Me

I’m Ashish Reji, an engineer-turned-product builder passionate about solving the right problems. Over the past 3+ years, I’ve worked across E-commerce, SaaS, and IoT, translating complex technical systems into user-centered products. From launching a Wishlist feature in an E-commerce platform that boosted retention by 12%, to improving user workflows and satisfaction in a SaaS product, and developing IoT solutions that process real-time data to enhance operational efficiency, I bring systems thinking, data-driven decision-making, and cross-functional collaboration to every product challenge. My goal is to create products that users love and that deliver measurable business impact.

Case Studies

1, Case Study – AI-Powered Demand Prediction System (Product Ownership & Delivery)

a laptop computer sitting on top of a wooden table
a laptop computer sitting on top of a wooden table

Two PMs. Same AI tool. Different results.

One asks vague questions. Gets vague answers. The other? Crafts strategic prompts. Gets game-changing insights. The difference isn't the tool—it's how you ask.

Prompt engineering isn't the future of product management. It's happening right now. Read why it's the skill that'll set you apart.

Is Prompt Engineering the Next Essential Skill for Product Managers?